MKTG 310 Consumer Behavior Complete Course & Final Exam

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MKTG 310 Consumer Behavior Complete Course & Final Exam



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MKTG-310 Week 1 Activity Paper.docx
MKTG-310 Week 1 DQ 1 (Rituals and Consumption).docx
MKTG-310 Week 1 DQ 2 (Diversity).docx
MKTG-310 Week 1Question.docx


Week 2
MKTG-310 Week 2 Case Study Solution.docx
MKTG-310 Week 2 DQ 1 (Acculturation).docx
MKTG-310 Week 2 DQ 2 (Subcultures).docx


Week 3
MKTG-310 Week 3 DQ 1 (Brand Personality ).docx
MKTG-310 Week 3 DQ 2 (You’re the Ad Exec! ).docx
MKTG-310 Week 3 Memo.docx


Week 4
MKTG-310 Week 4 DQ 1 (VALs Responses ).docx
MKTG-310 Week 4 DQ 2 (Product Positioning ).docx


MKTG-310 Week 4 Midterm 1

1.Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

  1. Question : (TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
  2. Question : (TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

4.Question : (TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

5.Question : (TCO 7) Why should marketers be aware of consumers’cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

6.Question :(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

 

MKTG-310 Week 4 Midterm 2

1.Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

2.Question : (TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

3.Question :(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.

4.Question : (TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

5.Question : (TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

6.Question : (TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of “sacred” in consumer behavior is both the same and different from the concept of “sacred” in a traditional religious context



Week 5
MKTG-310 Week 5 Assignment Solution.docx
MKTG-310 Week 5 DQ 1 (Humor in Advertising ).docx
MKTG-310 Week 5 DQ 2 (Flower Power).docx


Week 6
MKTG-310 Week 6 DQ 1 (Major and Minor Purchases ).docx
MKTG-310 Week 6 DQ 2 (Decision Making ).docx
MKTG-310 Week 6 You Decide Solution.docx


Week 7
MKTG-310 Week 7 Case Study Solution.docx
MKTG-310 Week 7 DQ 1 (Marketing to Children ).docx
MKTG-310 Week 7 DQ 2 (Organizational and Personal Values ).docx


Week 8
MKTG-310 Week 8 Final Exam.docx
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